Coastline inspired packaging
for an organic suncare brand
Born on the edge of the Mediterranean, the sea and the sun have an essential place in my heart and my life. My very first memories are all made of sand, of whole mornings looking for crabs on the rocks of the « Racó » (in Catalan : little corner), of golden skin and of games with my brothers on the beach. But I also remember being able to observe a lot of corals and fishes when I was younger. And every year, I clearly observe the marine life deteriorating when I go diving. "Solecito" (in Spanish: "little sun") is a fictional personal project born from my desire to offer natural and organic sun care, but above all respectful and safe for our oceans and seas.
As water is essential for human survival and that human would be nothing without oceans, I wanted to correlate these two elements, making a parallel between coastlines and the human body. I wanted to offer, in addition to a very strong identity that stood out on the shelves of sun care, two treatments relating to the times of the day: a sun care (day) and an after-sun care (night).